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Inspiration board

What makes people stay

The first seconds of 163 videos, the title habits behind the outliers, and the videos that beat their channel's median the most. Save what you want to come back to.

From the transcripts

Hooks

Best outliers first

163 hooks

“I really need your help. You may notice that on my main channel and even on my secondary channel, there really haven't been a lot of videos posted in the last couple weeks or even months.”

“You're one of the few people who actually Well, I I guess a lot of people don't like AI programming, but you're one of the few people who from what I know, like very much abstains from it.”

“If you've known me for a little bit, you probably have seen me make fun of Arch Linux, you know, maybe like once or twice on Twitter.”

“Some are calling this the math apocalypse. That's right, math has been solved. But, mathematicians around the world are reacting with disgust.”

577 long-form titles

Title patterns that outperform

Share of videos at ×2+

A versus B

6 videos · median ×1.93

First person

147 videos · median ×1.01

Asks a question

98 videos · median ×1.04

Brackets

32 videos · median ×0.97

Under 40 characters

296 videos · median ×1.01

40–60 characters

222 videos · median ×0.96

Has a number

148 videos · median ×1.03

Shouted word

96 videos · median ×0.86

Trailing off…

94 videos · median ×1.00

Bars show the share of each pattern's videos that reached ×2 their channel's median; the tick is the niche's baseline, 20%. Sky bars beat it. A title can match several patterns; patterns with fewer than 5 videos are left out. Correlation, not cause.

Across the niche

Top outliers

Two per creator at most

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